One-Man Photography Team: Jumpstart Your Business in Your Garage
October 28, 2021
Visuals, visuals, visuals. Everything right now is all about visuals. Marketing a company or product, presenting an influencer or public figure, storytelling, and more need visuals. Images create engagements. Engagements create brand retention. Brand retention creates sales. And isn’t sales the end-all product that all marketers aim for? Images make for successful campaigns that work magic on us. Humans are naturally attracted to visuals because our brains devote more processing power to vision than other senses. 50% of our brain’s resources come from what we see. The brain processes information more when we see images rather than texts. Numerous studies have shown that consumers are most likely to interact with and pull in more clicks on advertisements or online content that show images. We are so good at understanding visuals that it only takes 1/10 of a second to get the gist. Therefore, when putting up content and marketing materials, images play an essential role. Posts and contents paired with images get 94% more views than those with plain texts, according to Skyword. Thus, the appeal of high-quality photos brings in more favorable results. For photographers, this is a welcome development. More and more individuals and companies look for photographers who can supply the images they need for marketing paraphernalia, and of course, for individuals who want portraits as keepsakes. And as photographers, you should take advantage of the demand. This is the right time to set up your photography studio in your garage.