Starting a Sustainable Fashion Brand this 2022
January 04, 2022
It’s no joke to thrive in the fashion industry, especially if you want to incorporate changes with how the traditional fashion business runs. A fast-fashion company earns its big profits because it makes use of sweatshops and doesn’t pay its employees a fair living wage. It lives in a culture of excess where they continuously overproduce clothes that don’t get sold and taken from the racks. Sales come more than 50 times in a year which leads to mindless consumption. How do you break the norm and start a sustainable fashion business line? There are many things to consider when wanting to open your own sustainable fashion brand. If you don’t want people to buy all the time, how do you earn sales? How will you keep your cost low if you want the price to be attractive to buyers? How do you invest in using eco-friendly materials when it’s much more expensive and could drive your price point up? With many owners wanting to take the sustainable route, how do you even make your business thrive in such a niche and yet cutthroat industry? Yes, we know it’s overwhelming. But if you have a mission and you want to make a change, your mission should be set in stone. There is no better time than now. The fashion industry has become more ruthless at the heart of the pandemic where major brands refused to pay for their unsold orders. The world is suffering from too much waste and climate change. So if you believe that you could make a difference in your own small way, how and where do you start? We’ll be helping you to tackle the problem with these steps to take.