Your Own Fashion Brand: Jumpstart Your Business in Your Garage

What’s stopping you from launching your very own fashion brand? All these years of watching Project Runway, collecting magazine clippings, following fashion trends, and of course enrolling at fashion school have prepared you for this venture. Now, all it takes is courage.

Know Your Niche

As in every business, knowing your niche should be the first step. Think of a niche in the market that isn’t saturated yet. For a fashion line starter, you will be competing with established brands, whether the giants or small-time fashion designers. So, it is important to get the attention of the market by offering something new and unique. What will set you apart from the other brands? It is a good question to ask first.

Identify Your Market

Now that you already know your niche, the next step is to identify the audience of your brand. Targeting the demographics will curtail down the marketing strategy that you need to employ and the design of the clothes that you will be making. And of course, the pricing of the items will be according to the price point your consumers will be able to afford. That is also subjected to the production costs like textiles, materials, labor, and other utilities.

Create Your Brand

Pick a business name that is appropriate to your niche and market. Choose a name that will stick to your intended demographics, and at the same time that will best represent your style. Craft a logo and slogan that go well with your brand name. All these will serve as your first step into marketing your brand. You can hire graphic artists to execute your visions, or if you do not have the budget yet, there are platforms that offer free designing tools like Canva. Whichever you choose, make sure that the design should appeals to your market.

The Workspace

A good investment for the garage-business space is a durable workbench. Buy the Fleximounts Durable Workbench with Built-in Drawer WB201. It can surely hold a multi-desktop setup, sewing machine, and other paraphernalia you have. And if you have more stuff aside from the technical needs, like for crafts and clothing businesses, you do not need to worry as this workbench is at your service. The workbench is designed with high-quality craftsmanship. Its work surface is made from rubberwood measuring 1-in thick and sealed with varnish to protect against chips and scratches. The weight capacity it can hold is up to 3,000 lbs. The built-in storage drawer embedded in the worktop provides seamlessly integrated storage space for your workshop supplies. The modern design blends in perfectly with the rest of the structure while keeping your belongings out of sight and neatly put away. Even if you are working on uneven floors, the adjustable feet make it easy to level the workbench as needed. Moreover, you can use this workbench for multiple applications. You can set this up in your home, garage, warehouse, mailroom, basement, workshop, or office. Other materials like thread, sewing tape measure, pressing tools, and other items in your sewing kit can be organized on a shelf. The Fleximounts Customizable Workbench Shelving Frame WB107 is also a good option. Its heavy-duty construction holds twice more than traditional workbenches and offers dependable load-bearing performance, which can hold up to 1,000 lbs per shelf. The iron-made workbench legs can last for years and are made of top-quality stainless steel screws. What’s more is that you can choose and customize the shape, color, and size to suit your ideal specifications of up to 8 ft long and up to 4 ft wide. The customizable workbench can also be used in multiple ways such as assembling tables, potting benches, or even study desks or work from home desks. A good rack to store needles, tape measure, pressing tools and other items in your sewing kit would be the Fleximounts Free 2’x4’ Garage Shelving Heavy Duty GS24. The three-tier heavy-duty storage shelf has large storage, a stable structure, and a 4,650-lb weight capacity. It features an adjustable height for each layer. You can freely adjust according to your needs to place items of different heights. The heavy-duty steel construction with powder-coated finish enhances stability, durability, and corrosion resistance, and is easy to clean. The shelf has protective plastic foot pads to prevent the bottom of the rack from rusting and at the same time to protect the floors from abrasion. Additionally, the shelf is not limited to garage use only, but can also be utilized in different setups in the home and warehouse. A good rack to store textile, leather, and other fabrics would be the Fleximounts Free 2’x4’ Garage Shelving Heavy Duty GS24. The three-tier heavy-duty storage shelf has large storage, a stable structure, and a 4,650-lb weight capacity. It features an adjustable height for each layer. You can freely adjust according to your needs to place items of different heights. The heavy-duty steel construction with powder-coated finish enhances stability, durability, and corrosion resistance, and is easy to clean. The shelf has protective plastic foot pads to prevent the bottom of the rack from rusting and at the same time to protect the floors from abrasion. Additionally, the shelf is not limited to garage use only, but can also be utilized in different setups in the home and warehouse.

Spread the Word

It is not enough that you are great at tailoring or making clothes, have great ideas and talent. Although this is a passion-based business, it is still a business that needs to earn money. Marketing your brand is as important. Launch your website. Make your presence known on social media platforms. You can also create promos and discounts like freebies for first-time buyers, asking customers to tag your brand in their posts and they will get surprise gifts in return, and the like. And the best marketing that would retain customers and earn new patronage is through your products and service. Word of mouth is the best form of PR a business can get.